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Media of the United Kingdom
Media of the United Kingdom consist of several different types of communications media: television, radio, newspapers, magazines, and Web sites. The country also has a strong music industry. The United Kingdom has a diverse range of providers, the most prominent being the state-owned public service broadcaster, the BBC (British Broadcasting Corporation). The BBC's largest competitors are ITV plc, which operates 11 of the 15 regional television broadcasters that make up the ITV Network, and News Corporation, which holds a large stake in satellite broadcaster British Sky Broadcasting and also operate a number of leading national newspapers. Regional media is covered by local radio, television and print newspapers. Trinity Mirror operate 240 local and regional newspapers in the United Kingdom, as well as national newspapers such as the ''Daily Mirror'' and the ''Sunday Mirror''.
==Audiences==
In 2009 it was estimated that individuals viewed a mean of 3.75 hours of television per day and listened to 2.81 hours of radio. The main BBC public service broadcasting channels accounted for and estimated 28.4% of all television viewing; the three main independent channels accounted for 29.5% and the increasingly important other satellite and digital channels for the remaining 42.1%.〔Ofcom ("Communication Market Report 2010" ), 19 August 2010, pp. 97, 164 and 191, retrieved 17 June 2011.〕 Sales of newspapers have fallen since the 1970s and in 2009 42% of people reported reading a daily national newspaper.〔.〕 In 2010, 82.5% of the United Kingdom population were Internet users, the highest proportion amongst the 20 countries with the largest total number of users in that year.〔.〕
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